E-commerce Platform Redesign
Revamping an existing e-commerce site for improved user experience and conversion.
Project Overview
This project involved a complete overhaul of an outdated e-commerce platform. Our focus was on enhancing the user journey, optimizing product discovery, and streamlining the checkout process. We conducted extensive user research, A/B testing, and implemented a mobile-first design approach.
Key Metrics
Conversion Rate Increase
Bounce Rate Decrease
Mobile Performance
The Challenge
The main challenge was to migrate a large existing product catalog and customer database without disrupting ongoing sales. We also had to address significant performance issues and a high bounce rate on product pages.
Our Solution
We implemented a modern, responsive design with intuitive navigation and clear calls-to-action. Performance was boosted through code optimization and image compression. A new, simplified checkout flow was designed, reducing the number of steps required to complete a purchase.
Results & Impact
The redesign led to a 30% increase in conversion rates and a 25% decrease in bounce rate within the first three months. Customer satisfaction scores improved, and the platform now offers a seamless shopping experience across all devices.
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